Gloomy.
Launch viral marketing campaigns
Falling engagement rate
5 times less engagement rate -
have those Instagram influencers with big audiences compared to those with lower amounts of
followers.
A struggle to distribute ad-tasks among influencers
78% of brands struggle to find appropriate influencers to collaborate with.
Ad-blindness
14% of users notice displayed advertisements. Furthermore, only 6% trust ads on their Social Media feed, while 92% of people trust word-of-mouth.
Brand sets up a marketing campaign goal
(ex. 1.000.000 unique views)
Task offer goes live on Gloomy and is being visible only to appropriate performers
Performers/Pico-bloggers signing up for the advertising task (1250 pico-bloggers with avg. 800 followers)
As soon as the AI confirms the correct completion of the task, each performer gets his slice of a pie
Brand hosts an event (ex.the goal is to attract 250 like-minded people)
Event offer goes live on Gloomy and guests are being invited
Guests sign up for the event and the invitation is saved in the calendar
At the arrival each guest goes through the authentication process and gets rewarded upon completion.
Save time while setting up Social Media marketing campaigns
Maximise ROI and engagement rates of marketing campaigns
Help to create more accurate campaigns - those that target specific audience
Fight Ad-Blindness and increase product trust
Give an opportunity for regulars to monetise social media accounts
Gather like-minded people at the events of their interests