Gloomy.
Launch viral marketing campaigns
Falling engagement rate
5 times less engagement rate -
have those Instagram influencers with big audiences compared to those with lower amounts of
followers.
A struggle to distribute ad-tasks among influencers
78% of brands struggle to find appropriate influencers to collaborate with.
Ad-blindness
14% of users notice displayed advertisements. Furthermore, only 6% trust ads on their Social Media feed, while 92% of people trust word-of-mouth.
Save time while setting up Social Media marketing campaigns
Maximise ROI and engagement rates of marketing campaigns
Help to create more accurate campaigns - those that target specific audience
Fight Ad-Blindness and increase product trust
Give an opportunity for regulars to monetise social media accounts
Gather like-minded people at the events of their interests